Hagerty: Six Classic Truck Values Shift
Hagerty's price guide shows three classic trucks increased in value while three fell. The 1966-77 Ford Bronco had the biggest decline, dropping 14%.
Hagerty reports that the collector truck and 4x4 market is largely stable, but six specific models saw notable value shifts in their latest quarterly update. The data, based on condition #2 (excellent) values, shows three models increased and three decreased in price over the summer.
Upward Movers: Three Trucks Gain Value
The 1921-27 Ford Model T Roadster Pickup saw its average #2 value rise 7.8% to $20,800. According to Hagerty, this open-top variant remains significantly more valuable than many closed-cabin Model Ts, possibly because few of these early workhorses survived. There's a wide gulf in values in Model Ts, divided between body style as well as between those in #1 (concours) or #2 (excellent) condition and those in #3 (good) or #4 (fair) condition.
Chevrolet's first-generation C/K pickup (1960-66) increased by 4%, reaching an average #2 value of $39,600. The publication notes these trucks have become collector favorites in the last 10 to 15 years, with condition #1 values now eclipsing those of their successor. The most prized combination is a V-8 Fleetside, with 4x4 models commanding a 20-40% premium over their 2WD counterparts. Most were powered by Chevrolet's venerable inline-six engines, with optional 283 V-8s and the 327 V-8 demanding a premium.
The 1959-71 Land Rover Series II-IIA climbed 2% to an average #2 value of $46,000. Hagerty describes this as a small upward correction, as values for these off-roaders had dropped over the past year and remain down year-over-year. Buyers reportedly put a premium on soft-top models and prefer gasoline engines over diesel. The Series II featured a wider track and body than its predecessor, with redesigned door skins and fenders.
Downward Trends: Three Models Decline
Values for 1955-59 Chevrolet Trucks dipped by 3%, bringing the average #2 price to $51,900. Hagerty states this slight correction eliminates small gains seen earlier in the year. The most expensive variants of this generation are not the fiberglass-bed Cameo pickups but rather 1958-59 Suburbans and factory 4x4 pickups, as well as 1955-57 models fitted with a NAPCO 4x4 conversion.
The 1942-45 Willys MB and Ford GPW, the original WWII Jeeps, dropped 5.1% to an average #2 value of $32,900. The report indicates no major trend, noting this small drop leaves values almost exactly where they were a year ago.
The most significant decline was for the 1966-77 Ford Bronco, which fell 14% to an average #2 value of $53,700. This marks two consecutive drops, putting Bronco values roughly back to 2019 levels across condition #1, #2, and #3 grades. Only condition #4 (fair) Broncos are holding their value over the past year. Hagerty suggests the high-end of the Bronco market may be slowing due to competition from other restomods, but buyers still enjoy affordable driver-quality projects.
| Truck Model | Years | Average #2 Value | Change |
|---|---|---|---|
| Ford Model T Roadster Pickup | 1921-27 | $20,800 | +7.8% |
| Chevrolet C/K | 1960-66 | $39,600 | +4% |
| Land Rover Series II-IIA | 1959-71 | $46,000 | +2% |
| Chevrolet Trucks | 1955-59 | $51,900 | -3% |
| Willys MB / Ford GPW | 1942-45 | $32,900 | -5.1% |
| Ford Bronco | 1966-77 | $53,700 | -14% |
The data shows that even within a stable overall market, individual classic truck models can experience significant quarterly fluctuations based on collector demand and broader trends.
